Spearheaded six-month social responsibility-themed research and multi-program assessment (sponsorship, youth etc.) with food industry/other stakeholders and made recommendations to meet community outreach and growth targets. Anaphylaxis Canada supports a safer society for Canadians with life threatening allergies.
Responsible Mining Presentation
Developed educational messaging (speech/powerpoint presentation for Global VP of Environment plus brochure) showcasing global environmental and community leadership initiatives for internal and external audiences.
Social Responsibility Consultation
As Senior Advisor/Associate provided advisory services encompassing CSR positioning, stakeholder engagement and employee green story communication to CBSR members including Greater Toronto Airport Authority, Farm Credit Canada, AstraZeneca Canada, Potash Corp. and Sears Canada.
Conducted initial research, SWOT analysis and engaged multiple stakeholders in a strategic planning session that resulted in a new five-year public education strategy, updated tagline, logo and fresh new advertising.
Led extensive North American community program review encompassing 25 in-depth senior executive interviews, employee survey (distr. 5,000) and competitor and industry leader benchmarking to assess and position environmental commitments.
Handpicked to develop a new strategic positioning and growth plan for the Foundation, and requested to stay on as first Managing Director to lay the operating foundation and bring the plan to life. Subsequently, established board of directors and drove new marketing, communication and event efforts that tripled membership and increased funds raised by 100%.
Facilitated six hour interactive workshop for University of Toronto International Development students to assess skills and knowledge acquired during their global placements and introduce the concept of behavioural interviewing.
CSR Business Case
Researched and developed the 20-page business case for an international pharmaceutical client seeking to adopt organ donation as a corporate cause and CSR initiative to increase employee morale.